Bell

Anything Bell is designed to fulfill a specific set of needs—without frosting. The Bell aesthetic is uniquely appealing in its purpose-built utility in the same way a race car or fighter jet is designed with every aspect of its function in mind. That they are beautiful in their ultimate aesthetic is secondary. In the end we are creating an essential performance tool. We build it to use it.

THE BELL WAY

BELL EXISTS TO INSPIRE AND ENABLE THE NEXT GENERATION OF BOUNDARY BREAKERS. IT IS BUILT FROM AUTO RACING, MOTORCYCLE AND BICYCLE CULTURE. WE DON’T JUST MAKE HELMETS; WE MAKE POSSIBILITIES. BORN IN A GARAGE. FUELED BY GREASE AND WILL. GUIDED BY PURE INTENT TO ENCOURAGE THE WORLD TO LIVE, RIDE, DRIVE AND THRIVE. HAND-IN-HAND WITH THE WORLD’S BEST DRIVERS AND RIDERS, BELL CONTINUES TO ENABLE THE WORLD’S BEST TO BE THEIR BEST…AS IT ALWAYS HAS. BELL—ESTABLISHED 1954. PROVEN EVER SINCE.

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Time is everything

For the past 60 years and counting, Bell engineers have researched the forces involved in crashes across a wide range of scenarios. Recent findings have concluded that brain injury received during an angular impact can be much more severe, due to higher strain on the brain’s tissue. MIPS addresses this strain by allowing the head to slide independent of the helmet for a few milliseconds. This critical moment of time helps to reduce the relative motion of the brain inside the skull, and can potentially reduce strain to the brain caused by angled impacts.

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No two impacts are alike

When a head rotates quickly and comes to a sudden stop, the rotational acceleration can cause the brain tissue to experience high levels of strain. The stretching of the tissue that can be caused by these motions can result in various types of brain injury. We believe that helmets equipped with MIPS technology can provide an additional measure of protection in certain impacts.

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Addressing rotational energy

MIPS uses a slip-plane system that moves inside the helmet, mimicking the brain’s own protection system. This layer is designed to rotate inside the helmet with the intent to potentially slow or reduce the amount of energy transferred to or from the head. Science tells us that if we can reduce the strains associated with rotational acceleration, we might reduce the risk and severity of brain injury

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